After a brief and torrid relationship, it’s appearing not to have been a marriage made in heaven.

There is speculation that the reported removal of Google Search from the iPhone OS 4 heralds what could be one of the biggest upsets in internet search. Yahoo and Bing already close to Microsoft, are hardly great bedfellows for Apple to consider as an alternative and without Google, what will Apple do? Develop their own search capability?

For years now, search engine optimization has focused around Google. Yahoo has been important and Bing is becoming more important, but with Google off the iPhone and increasing use of mobile devices for search, the future of SEO is looking less certain everyday.

The SEO Lesson

Always look to see how the rules evolve and develop SEO strategies that are agile to embrace change and adopt new methods. Take great care not to invest too heavily in a single approach

As they say, adapt or die.