Search Engine Optimisation is not difficult but it can be complex.

To the novice it can seem daunting and a little like a black art. There are those that will prey on the mystery surrounding SEO and encourage the use of so-called “Black Hat” techniques to artificially boost a sites ranking in the search engine results.

But there is no mystery about SEO. It is true that Google, Yahoo, Bing and other search engines will keep the details of their algorithms secret but that is more about commercial common sense and they offer plenty of guidance on how to rank well in their pages.

Learn SEO by Starting with the Fundamentals

These pages are all about the fundamentals of SEO – the basic concepts. For anyone to learn SEO, the fundamentals are a prerequisite – the absolute first step. Once you are familair with the fundamentals, SEO become much less mysterious and you are then armed with the basic tools to allow you to get your site found by people who want to find it.

• Fundamentals Lesson 1: Bad is Good
• Fundamentals Lesson 2: Relevance
• Fundamentals Lesson 3: Pond Size
• Fundamentals Lesson 4: Keywords